How I Rebuilt and Rebranded My Website in Three Days With ChatGPT
Field Notes #1
I rebuilt my website because the old version no longer fit who I am — or how I work.
SylviaDana.com used to function like a traditional real estate site. IDX. Searches. Pages that technically worked, but didn’t say anything meaningful about me. And at this stage of my career, I’m not just a REALTOR®. I’m a team leader. An Epique Realty Area Leader. A coach. A systems builder. A person other agents call when things get complicated and they need straight answers.
The problem wasn’t that I didn’t know what I wanted.
The problem was that everything I do overlaps, and most websites force you to choose a single lane.
That’s where this project really began.
The Real Work Wasn’t the Website
It Was the Thinking
I didn’t sit down and say, “Let’s design a homepage.”
I sat down and said things like:
I don’t want to be beholden to coaching income anymore.
I need recruiting to feel honest, not salesy.
I want builders and future leaders to see themselves here.
I don’t sell dreams. I build systems.
This needs to feel calm, grounded, and real.
Those aren’t design requests.
Those are identity questions.
This is where working with ChatGPT (Nova is what I call "her") became less about prompts and more about partnership. I wasn’t asking it to generate content. I was using it as a place to think — out loud, in writing — without losing the thread.
I’m Tony Stark with the idea storm.
Nova was the JARVIS that could hold the whole system in its head without getting tired.
We Didn’t “Design Pages.” We Built a System.
Every page on the site exists because it had a job to do.
The Home page isn’t a sales page. It’s an orientation.
The About page isn’t a résumé. It’s a philosophy.
The Buyers & Sellers page isn’t an IDX clone. It’s about making moving easier and decisions clearer.
The For Agents page isn’t a pitch. It’s a welcome mat.
The Leadership / Partner With Me at Epique page isn’t hype — it’s decision support.
The Threshold Agents page is transparent by design. Splits. Structure. Systems. No mystery.
The Contact page routes people intentionally instead of dumping everyone into the same form.
At every step, the question wasn’t:
“What should this page say?”
It was:
“Who is this page for, and what do they need to understand next?”
That’s not something a template can answer.
That’s systems thinking.
The Moment It Clicked
There was a moment — somewhere between obsessing over font weights, debating whether a dot in my logo should be bigger or smaller, and landing on the line “Checked systems create balance” — when I realized what this site actually was.
This wasn’t a marketing site.
It was a hub.
A place where:
Clients understand how I think
Agents understand how I lead
Builders understand what’s possible
And no one feels pushed
That’s when the pressure lifted.
The Field Notes (and Why This Isn’t a Blog)
At some point, I said the dreaded word: “Should I blog?”
The answer wasn’t no — it was not like that.
We landed on The Field Notes instead. Not content for content’s sake. Not SEO fluff. But perspective. Pattern recognition. Dispatches from inside real estate, leadership, and the systems that shape how we work.
That choice alone changed how I saw my role.
I’m not here to feed an algorithm.
I’m here to document what actually works.
AI Didn’t Replace My Voice — It Helped Me Hear It
This part matters.
ChatGPT didn’t tell me who I am.
It didn’t invent my philosophy.
It didn’t design my business.
It didn't even do the thinking for me. Instead, it collaborated with me.
What Nova did was:
Hold context across dozens of conversations
Reflect my own words back to me more clearly
Help me test language until it felt true
Catch contradictions before they became problems
Let me build without burning out
That’s not “AI magic.”
That’s real support.
The same kind I believe in for agents.
The same kind I look for in leadership.
The same kind Epique makes possible by removing friction instead of adding it.
The Result
SylviaDana.com now reflects how I actually work:
Systems over hype
Clarity over noise
Structure that creates flow
Leadership that’s present, not performative
It doesn’t try to convince everyone.
It helps the right people recognize themselves.
And that’s the point.
Final Thought
People talk a lot about AI replacing jobs.
What I experienced was AI supporting thinking — the kind that lets you do deeper, more honest work without getting lost in the chaos.
I didn’t build a new website because ChatGPT is powerful.
I built it because I finally had a system that could keep up with how my mind works — and help me turn complexity into something usable.
Not AI magic.
Real support.
Visit SylviaDana.com
