Video Tours Unscripted: What I Say and Why It Works

Field Notes #4

Field Notes Series Part 2: The Loom Effect

What I Actually Say in Preview Tours (and How You Can Use This Even Without a Client)

This Isn’t a Script. It’s How I Think Out Loud in Preview Tours

In Part 1, I shared how Loom quietly decided I’m a Top 3% editor — not because I’m fancy, but because I consistently turn real-life showings into clear stories. (Read Part 1 - where I get techy with it)

Now let’s get practical.

This is not a script.
It’s a way of thinking out loud with purpose.

Below are a few real moments pulled from my preview tours, followed by how you can translate the intent behind them into your own videos — whether you have a client right now or not.

Story 1: Giving Clients Permission to Be Underwhelmed

What I actually say (paraphrased from the tour):

“I’m underwhelmed. If you love it, I want you to love it — it’s just not landing for me. I don’t know what you’d do with this layout.”

Why this works:
Most buyers are afraid to admit doubt — especially to their agent. When you say it first, you remove pressure. You normalize discernment.

How agents can use this:

• Say the quiet part out loud

• Name awkward layouts, odd flow, or compromises calmly

• Let clients decide without feeling like they’re disappointing you

Reframe for your own videos:

“This one’s not bad — it’s just specific. You’d have to really love this layout for it to make sense.”

Story 2: Narrating Feel, Not Features

What I actually say:

• “It smells good in here.”

• “This feels cared for.”

• “This one’s priced lower, but it’s nicer — it’s been taken care of.”

Why this works:
Photos don’t convey care, smell, sound, or energy. Video does. Clients make emotional decisions first, then justify them logically.

How agents can use this:

• Talk about senses: smell, light, noise, warmth, dryness

• Share instinct before specs

• Trust your professional gut

Reframe for your own videos:

“This house just feels easier to live in.”
“You can tell someone loved this place.”

Story 3: Context Is the Show

What I actually do:
I record:

• the drive in

• nearby parks

• traffic noise

• where errands happen

• how close it feels to real life

Why this works:
Out-of-town buyers (and even local ones) don’t just buy houses — they buy routines.

How agents can use this:

• Narrate the approach, not just the door

• Compare areas honestly

• Use phrases like “city suburb” vs “country suburb”

Reframe for your own videos:

“This is close to everything, but you’ll still feel tucked away.”
“This area has activity — not chaos.”

The Translation: How You Can Do This

If You Have an Active Client

• Use preview tours to reduce decision fatigue

• Narrow 10 listings down to 3–4 strong contenders

• Save time, energy, and emotional bandwidth

• Build trust without extra meetings

If You Don’t Have a Client Yet (this part matters 👇)

Here’s the overlooked opportunity:

🎥 The “Ideal Client Tour” Strategy

Pick an ideal client avatar and pretend you’re already working for them.

For example:

• First-time buyers relocating to your city

• A downsizing couple

• A growing family

• An investor

• A remote worker moving from out of state

Then:

1. Tour 3–5 homes or neighborhoods as if you’re advising that client

2. Narrate honestly — pros, cons, context, feel

3. Edit the clips into clear, helpful stories

4. Publish them:

   • on YouTube

   • on social media

   • in your email database

   • on your website as evergreen content

Result:
You’re no longer “posting content.”
You’re demonstrating how you think as an agent.

That’s what converts.

Final Thought

You don’t need to sound like me.
You don’t need perfect lighting or a single take.
You don’t even need a client today.

You just need:

• a point of view

• a phone

• and the willingness to narrate real decisions in real time

That’s not content creation.
That’s leadership — documented.

And apparently… Loom agrees 😉

Visit SylviaDana.com